Fi Fox

Fiona started her career at Procter & Gamble, where she worked for over a decade in various roles within Customer Business Development, Market Strategy & Planning, and Sales Leadership.

Subsequently Fiona joined Mars as Sales Director in the Gulf, based in Dubai, before progressing to the role of Global Sales Director & relocating to Belgium, and finally returning to the UK to the role of European Category & Commercial Strategy Director.

Fiona has over 18yrs experience in the FMCG industry, with a career built across developed & developing markets, combining local roles with global & regional experience, and gaining a breadth of perspective from roles across strategy, sales, marketing & revenue management.

Fiona holds a 1st Class BA Hons. in International Business & Modern Languages, graduating from both the University of Strathclyde & the University Autonoma of Barcelona. She is also a passionate champion of diversity & inclusive leadership. Outside of work, Fiona enjoys spending time with her husband & two young children, and they have a particular passion for travel & adventure.